Tag: fragrance
A few weeks ago, I had the chance to visit Terre Bleu Lavender Farm thanks to Pine-Sol, and it was all to learn about the power of scent. Fragrance is, of course, a big industry not just when it comes to the perfume you wear but also in products you use, including your household cleaners like Pine-Sol.
I learned from Lauren Otis (of Pine-Sol R&D) and David Ballingall (of International Flavours and Fragrance) that they take inspiration from a range of categories, including fashion, food and beverage and home care. Clorox (the maker of Pine-Sol) works with the 3Ds in mind, that is desire, decide, delight when developing a product’s scent: they work to understand a consumer’s needs, and aim to surpass expectations when it comes to that need, which results in delight, which leads to desire for the product and, if all goes well, the consumer will decide to buy that product once again.
Lavender Pine-Sol, which has been on the market for a few years, came about because lavender exudes a clean freshness, and there is much research about its aromatherapy benefits. Otis and Ballingal spoke about how scent helps us interpret the world around us, and how it can evoke memories and transport us to another time and place. We all know how true that can be; a scent that always takes me back to my childhood is the scent of lilacs because we used to have lilac trees in our backyard.
If you’ve wondered how developing fragrance for bath and body differs from that of a household cleaner, Otis and Ballingal said factors such as strength, bloom and substantivity come into consideration. What’s that mean? Well, this will help paint the picture a little better: while you might want some lingering scent from your body wash, it is possible you don’t want the lasting fragrance to be too strong since you may also be applying body lotion, perfume and hairspray and any number of other products after your shower. For your household cleaner, on the other hand, a longer lasting fragrance is what many of us want since that fresh scent will come to denote a clean bathroom, for example, for you and your family and any visitors.
Learning about the power of scent was all that much more lovely since we were doing it while dining on a delicious citrus and lavender-infused lunch at the pretty Terre Bleu farm (where I’m definitely returning next summer before the lavender has been harvested!). Lunch complete, we toured the farm and were sent home with lovely lavender goodies, including of course, Pine-Sol to get our homes clean and fresh.
September 15, 2016
My heart was racing when I received a package in the mail a few days ago. The return address: Le Labo.
I ripped it open and inside was a charming wooden box with a personalized candle and a handful of bottles containing fragrance notes, along with a sweet letter from Fabrice and Eddie, the founders of the niche fragrance line Le Labo, and Jennifer Fox and Alix Blum of Fairmont Hotels & Resorts.
Fabrice and Eddie are now embarking on developing the Fairmont’s Lobby Scent — I travelled to Grasse, France, last year to meet with them to learn about their plans for the scent. In the box is their first draft in the form of a candle, which features five of the main ingredients from the formula: the rose we smelled together in Grasse, Canadian cedar leaf, cinnamon, patchouli and clove. The candle represents the master scent of the upcoming collection. And now, the pair are globetrotting to create three extensions of the scent, which will highlight a local ingredient from their travels.
This candle smells delicious–so warm and comforting. And I can’t wait to see what Le Labo creates for the extensions. Until then, I will burn this candle and dream of that warm, spring day I spent last year in the rose fields in Grasse.
To read more from my chat with Le Labo’s Eddie and Fabrice in Grasse about the Fairmont Lobby Scent, click here.
March 28, 2014
A fragrance and nail polish (and nail art!) collab? Yes, you’ve got this beauty lover’s attention.
Ralph Lauren’s collaborated with Essie to create four exclusive nail polishes for the RL collection of Big Pony fragrances for women.. There’s four fragrance personalities: sporty, sensual, free-spirited and stylish — each in bright coloured bottles and the Essie polishes matches each shade.
And taking it to another level, Essie Canada also had their lead nail artist, the lovely Rita Remark,create custom nail art looks for each personality. For a tutorial on creating the sensual nail look (my fave of the four) clickon over to Fashion Magazine. Fragrance-wise, though, the sporty #1 is calling my name. I don’t think of myself as sporty, but the freshness of the scent seems just right for spring. Spring does make me want to be sporty, come to think of it.
In stores now, each set comes includes a 50-mL fragrance and matching Essie polish in a drawstring bag ($47 each at the Bay and Sears). In Quebec (my hometown province, what, what!), a the bag includes a 30-mL fragrancem, a 50-mL body mist and the matching polish ($67 each exclusively at Jean Coutu).
What personality are you? Sporty, sensual, free-spirited or stylish? And does your fragrance preference match your nail art style choicer?
May 16, 2013
Previous page
