Foodie Swellness: Sobeys x Jamie Oliver Discovers Canada

November 27, 2013

You may have heard Jamie Oliver has partnered up with grocery chain Sobeys on a line of food, Jamie Oliver Discovers Canada.

A few weeks ago, I attended a lunch with Sobeys where I got to taste test much of the line. I didn’t have high expectations. Not because I’m not a fan of Jamie’s — I am! No, the reason I had low expectations was because I assumed the line was entirely frozen foods and it’s rare that I’ve tried prepared frozen foods and thought it was anything more than OK.

The line, though, includes many freshly prepared foods and hello, many are downright delicious. We tried many different items (hence the small sampler sizes of each one and my favourites? The Beef Blade Pot Roast, which comes with a rub and herbs you simply massage onto the meat and then pop into the oven. (the beef is certified humane, in case you were wondering.) It was so tender and I wanted more of it — and this is saying a lot as I don’t even like pot roast! Well, until now.

My other top pick? The focaccia with roasted garlic and rosemary (although the one with dried cherries is very good if you’re into sweet breads — I’m more of a savoury girl myself). With whole cloves of roasted garlic baked it, this bread is incredible.

Oh, also tasty is the Red Pepper and Garlic Flattened Chicken. Not a top favourite, but it wins points because if you hate handling raw chicken, this product is for you: you simply remove the outside wrapping and pop the entire tray into the oven. You never have to touch the chicken; prep a few simple sides and dinner is ready! For me, this would be perfect to pick up on the way home from a long flight — my fridge is always empty when I get home, but I hate ordering in; this way I get a fresh meal that sorta feels like I’ve cooked

Honourable mentions go to the dips. I make hummus from scratch but I wouldn’t hesitate to pick up any of the dips from this line the next time I have people over.

 

Filed under: Foodie Swellness

Tags: Cooking, frozen food, groceries, Jamie Oliver, Jamie Oliver Discovers Canada, Our Compliments, Sobeys