Why we re-consume

I could watch Buffy the Vampire Slayer over and over.  And over. Beverly Hills, 90210, too.

And a new study published in the Journal of Consumer Research explains why. The findings show that the reason we watch our favourite shows or movies over and over goes beyond nostalgia.

We watch reruns over and over (or “re-consume”) because of the guaranteed outcome (what could more satisfying than seeing Buffy kick Faith’s ass? Or Donna drunk at prom?), enhanced viewing from watching that same scene a million times or rediscovery of subtle details (such as did Donna’s boobs always look so odd? And by “odd” I mean messed up!).

(But I get a kick out of the nostaligia, too, like remembering all the styles I copied straight from these shows — from the baby doll dress to the tiny butterfly clips in the hair).

Leave a Comment May 30, 2012

What’s your number?

(Count to Ten print, The Nice Studio)

Stats from the Health Survey for England on how many sexual partners people have had–see how your number compares to those blokes and ladies in England:

• 27 percent of men have 10 or more sexual partners in their lifetime
• whereas 13 percent of women have hit the double digits
• 25 percent of women and 33 percent of men between the ages of 16 and 24 had never had sex

(this all reminds me that I never got around to seeing “What’s Your Number?”, the movie based on Karyn Bosnak’s book 20 Times a Lady.)

2 Comments December 15, 2011