Beauty Swellness: New Shoppers Drug Mart Beauty Boutique at the Toronto Eaton Centre

Have you been experiencing an inexplicable urge to go to the Eaton Centre since Thursday, beauty lovers?

Well, that’s just the mothership beckoning: the new enhanced Beauty Boutique from Shoppers Drug Mart just opened.

The 4,000 square-foot space sells 21 prestige brands, including Chanel (yes, Chanel — this makes SDM the only drugstore in the world to sell Chanel cosmetics). There are whole sections devoted solely to fragrance and skincare — so amply stocked, your heart will go racing (thankfully, you can conveniently head into SDM for something to help with that 🙂

The boutique was designed with the idea of a gift box that one unwraps; admittedly I did not pick up on this when I previewed the store a week ago, I was simply too distracted by the Benefit, Clarisonic, and Vichy, oh my!

Men, you aren’t left out; there’s a whole nine feet of wall space dedicated to you: this is where your Clinique, Lab Series and more, is to be found.

Kinda need to rethink the term “drugstore makeup” when such luxe brands are carried in such a swanky setting, n’est-ce pas?

1 Comment September 5, 2013