Reebok Crossfit launches in Canada

March 1, 2012

Intrigued by those mysterious Reebok ads announcing the Sport of Fitness has arrived?

That commercial came to life last week at the Reebok Crossfit launch at Yonge Dundas Square in Toronto. There was a shipping crate hoisted up above the square and a flash mob of 250 people took over the space, demonstrating Crossfit moves, like in the commercial (see, TV is so just like real life!). The 2010  and 2011 fittest man on earth title holders, Graham Holmberg and Rich Froning Jr were there, too.

(Chace Crawford took part in the US media launch in January — hot damn!)

If you’re unfamiliar with the workout, CrossFit is a strenght and conditioning program with a focus on functional fitness. Right now there are close to 200 CrossFit gyms across Canada, including the  brand new Reebok CrossFit Liberty Village in  Toronto. Find a class near you by visiting map.crossfit.com. Although the workout can seem intimidating (truth be told, it looks KILLER), I hear that the moves can be adapted to your needs.

The partnership with Reebok comes with a new collection of gear, which will hit stores this summer.

I have yet to try CrossFit, but will report back once I do.

Filed under: Fitness Swellness

Tags: Chace Crawford, CrossFit, exercise, fittest man on earth, Reebok CrossFit, Toronto, workout of the day