March 22, 2017
Last fall, I had a chance to attend the launch event for Brita Canada’s partnership with WE focused on the campaign that’s resulted in a borehole in Irkaat, Kenya. This borehole provides a community of more than 1,800 with access to clean water.
This spring, the program is growing in a pretty awesome way. We all make use of reusable water bottles, or we all should be (to cut down on bottles going into landfills, and besides, it’s good for our bodies to stay well hydrated with water). And now, as of March 2017, your purchase of this specially marked Brita Me to We statement bottle (it’s $19.99) will provide a year’s supply of clean water to a person in Irkaat.
I think it’s especially cool because you can actually check online how your purchase has made an impact. On each Brita Me to We product, there’s a Track Your Impact code; enter it online and you can see how you’ve helped make a difference.
The 700-mL bottle features the Brita replaceable water filter (I already use a Brita filter at home because I prefer the cleaner taste) and every reusable bottle has been shown to replace 300 plastic water bottles. I’ll admit that don’t always remember to bring a reusable bottle with me when I head out for a workout other than a run (I’m very careful about hydrating for a run) and I do tend to use my S’well bottle to keep my water cold on hot days. But I like this Brita Me to We bottle because it’s lightweight and I feel like I don’t have to be as precious with it (I’m always scared of scratching or denting my S’well), and the biggest plus of this bottle is that it’s great to be able to filter water on the go.
And of course, there’s the pretty great feel-good factor off knowing this small purchase helps provide clean water for a full year to someone in Kenya.
To get your own Brita Me to We limited edition bottle, you can find it at Wal-Mart, Real Canadian Superstore, Real Atlantic Superstore, Loblaws and Zehrs locations.
Filed under: Healthy Swellness