Healthy Swellness: 5 surprising things about AI aka adult incontinence

December 22, 2017

Always Discreet Boutique photo 1

I learn about how the body works thanks to the work I do. And after attending a session with Always to learn about their new advanced product (more on that later), I know a lot about adult incontinence should I or a friend ever suffer from this, I’m prepared with all sorts of helpful information.

That said, it is possible I do have friends who suffer from it. While it tends to affect older adults, it is something that young moms can suffer from, and a few of my friends are moms now. But AI, which is the involuntary loss of urine due to the loss of bladder control, is something that people often keep a secret. And I can’t say I blame them. No one wants to be known for not being able to control one’s bladder, but the good news is there’s a new, improved way to help you live more confidently with it..

How much do you know about adult incontinence? Here are five eye-opening things I learned that day from the people at Always.

  1. An estimated one in three women over 18 years old suffer from AI. That’s a big number. Think about it: if you’re hanging out with nine of your friends, that means three of you may suffer from AI.
  2. Adult incontinence affects not only older adults. The majority are aged 50+ but younger women can also be afflicted as a result of pregnancies. If you have a higher BMI, too, that increases the risk of experiencing AI, and conditions such as diabetes and MS also increase your chance of suffering from it as well.
  3. AI doesn’t only mean what you likely think it is. Before learning about this condition from Always and doing some research, I pictured AI being a senior, say, sitting watching TV or out at a park and peeing themselves and entirely emptying their bladder because they didn’t get the notification from their body that they had to get to a washroom. AI can happen in many different ways, however. Maybe you’re laughing so hard or doing some intense cardio and the motion causes you not to be able to control your bladder and you pee a little. There’s also a form called urge incontinence, which is when you have a sudden, strong need to urinate and experience some involuntary loss of urine. This is also called an overactive bladder.
  4. People hide their AI even from loved ones. I can see why women would feel ashamed to admit they suffer from AI. But I learned from Always that through their in depth research and interviews with AI sufferers that these women go to great lengths to hide their problem. They had women who admitted to lying and making up excuses in order to hide their AI from their grown daughters and grandkids. Always also discovered that two-thirds of women who suffer from AI don’t use an underwear product at all because of their embarrassment. And those who do use them? They hide away their AI underwear because the undergarments were plain unattractive.
  5. If you suffer from AI, you now have a new undergarment option: Always Discreet Boutique. Because of their findings, Always set out to design a product that would not only help one manage the incontinence issue, but also improve the emotional aspects of it. Always Discreet Boutique takes four key components and improves on them: The core of the product absorbs three times the amount of liquid than the amount of urine one usually releases at a time. In terms of comfort, the Always Discreet Boutique design features channels in the absorbent material that distributes the liquid so that the panty feels dry and comfortable. Next, the colour: a subtle pink hue with some decorative printed embellishments; this is a panty AI sufferers can tuck into their lingerie drawer as they do not look like diapers in any way. And lastly, the cut; the panty has a low rise and hugs the body comfortably, so much so that even in snug-fitting clothing, the Always Discreet Boutique underwear is not obvious, no pantylines!

Having Always Discreet Boutique can make a world of difference for a woman who suffers from AI; I got to witness the change of attitude in the interviews Always conducted. These women look like they’re ready to step out and live life rather than hide away with their secret. If you suffer from AI, you may want to try out Always Discreet Boutique; it’s available now in stores. It may be the confidence booster you’ve been waiting for.



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